There are a bunch of 4 Hour Fitness Formula reviews published online. And when I say there are a ‘bunch’ I mean there are thousands of them. Here’s the thing – there’s almost nothing you’ll learn from these reviews that isn’t already part of Kris Robertson’s sales and marketing machine. I’ve read a lot of them recently and I’ve only come across two that went beyond the standard spiel. That’s where I like to be different on MassiveFitness.com – I like to tell you what a program like 4 Hour Fitness Formula is and what it isn’t so you can make an informed choice as to whether it’s something you do or don’t want to invest in.
I do review a lot of programs like this on MassiveFitness.com and I do receive a commission for any sales generated by referrals. If you click the link at the bottom of this page and buy the program today I’ll earn a commission. No program is perfect – 4 Hour Fitness Formula certainly isn’t – but if I decide to invest the time to research it and then decide to stake my reputation on writing about it, you can be sure I stand behind it. If I didn’t I wouldn’t want you to buy it and I wouldn’t want to make money from it if you did – I created MassiveFitness.com to help you, not rob you.
MY 4 HOUR FITNESS FORUMLA PROGRAM REVIEW
Kris Robertson’s 4 Hour Fitness Formula promises a lot of things, including fat loss, a flatter belly, and improved health. In particular, Kris claims people who follow the 4 Hour Fitness Forumla program can keep enjoying their favourite foods (in moderation) and also lose weight.
I have to say, I’m always sceptical of any promise of meaningful weight loss without a strict diet. I mean, some of the foods I enjoy eating include chocolate, ice-cream, pie, pizza, cake, fried chicken, french fries, milk shakes, and pork belly. Unfortunately, while I enjoy eating these foods, I know I have to seriously moderate them from my diet to stay in great shape because they are very rich in calories. I don’t believe the kind of dietary restrictions I’m talking about could be classified as ‘in moderation’. For me, these foods are in the category of ‘highly restricted’.
At first glance, this ‘eat-what-you-want-in-moderation’ promise should be quickly discounted as little more than ‘marketing spin’. Seriously. I highly doubt Kris Robertson, a professional football player, and AJ Calleri, a celebrity trainer, eat junk food even in moderation. They know full well that there’s just no way anyone who is serious about fitness or weight loss can afford to keep eating the same foods they’ve always ‘enjoyed’ and succeed.
There are serious problems to buying into the ‘eat anything in moderation’ slogan. First, there’s more to a good diet than cutting calories and potentially losing weight. A good diet is a nutritional program that feeds your body essential vitamins, minerals and amino acids, provides approppriate hydration, fibre, protein and carbohydrates and satisfies hunger. No matter how ‘moderately’ you eat cookies you’re still not getting any nutritional benefit from eating them.
Second, most people with weight problems suffer from food addictions or compulsive eating problems and have to literally cut out a lot of foods completely to successfully lose weight. If you’re the kind of person who just can’t eat some foods ‘in moderation’ then you have to give them up completely if you want to get fit and healthy. You’re like any other addict. Recovering alcoholics don’t fool themselves into thinking they can have a drink or two every now and again. They know that being on the wagon means complete abstinence. It’s the same with a lot of obese men and women. If you have a problem with food, you have to take it seriously.
I think with any kind of mass marketed fitness program/trend/fad etc, there are going to be some things in the glossy brochures that are there to make something difficult appear easy in order to generate sales. That’s just part of life and that’s where I think the ‘eat what you want in moderation’ slogan belongs. Having said that, I think the 4 Hour Fitness Formula really doesn’t actively promote this kind of advice when you get off the sales page and into the content.
Kris Robertson and AJ Calleri are actually very successful fitness celebrities and trainers. This is really why I decided to take a look at this program in the first place. My personal philosophy in regard to many personal development books and programs is that you can usually judge a program’s potential for success by looking behind it at the people responsible for creating it. Are they fit, focussed, disciplined and motivated? Do they have an established track record of success? If so, there’s something to be said for listening to what they have to say.
Kris and AJ have personally worked with thousands of clients and successfully helped them implement natural ways to improve their fitness and health. Of course, there’s a big difference between helping someone one-on-one in their home and writing a mass distribution online program, but their philosophies and exercise and diet advice can give you big results if you’re willing to put it into practice without having someone actually standing over you, motivating you.
One of the things I think the 4 Hour Fitness Formula can help you to understand is that an effective workout doesn’t have to take hours and doesn’t have to be done in a gym. The 4 Hour Fitness Forumla ‘claims’ you can suceed without having to work out for more than fifteen minutes, and while that’s really a little bit of an exaggeration, it is true in principle.
Short, sharp, high intensity training sessions and body weight workouts have become the accepted and preferred way for fitness professionals to promote exercise to people who don’t have the time or the desire to go to the gym and lift weights or run or jog or walk or bike or swim for hours every day. HIIT works. It’s a fact.
The 4 Hour Fitness Formula provides 90 days worth of home workout routines, meal planning advice, creative weight loss and fat burning strategies, and one year of personal coaching.
For all of the hype that unavoidably surrounds an internet based fitness program, Kris and AJ’s content is excellent and there are a lot of people out there who could use a program like this to really get themselves headed in the right direction when it comes to getting into shape and changing their lifestyle.
When you really take a good look at the program itself (not just the hypey sales page) the 4 Hour Fitness Formula program contains a lot of advice I agree with. For example, I hate the way obsessive calorie counting has taken over the Western world in the last two decades. Don’t get me wrong. It’s important to have an understanding of the calorie content of different foods, particularly fast food. But calorie counting can be misleading if you don’t appreciate the difference between good calories and bad calories. Some foods are relatively high in calories, but should be a part of a balanced diet. Think of avocado, potato, whole grains, root vegetables and fruit. These foods have high relative calorie content, but they are essential in a balanced, healthy diet.
I applaud the way Kris and AJ stay away from counting calories and unnecessary food restrictions and advocate understanding foods better so that you can make an informed choice that’s right for you and your fitness goals. This is what they really talk about in the ‘eat what you want in moderation’ content. They don’t say have a little chocolate cake or a little pie every day.
I also applaud the way the 4 Hour Fitness Formula steers people away from the long (over)established idea of long tedious workouts in place of intense, punchy sweat sessions. Like I said, HIIT works.
Kris Robertson and AJ Calleri have great results to back them up and they obviously enjoy being fit and living a healthy lifestyle. The 4 Hour Fitness Formula is well explained and includes a lot of easy to implement advice that could help a lot of people start to see more success in setting and achieving some worthwhile fitness goals.
Bottom line – I’d recommend 4 Hour Fitness Forumla if you’re someone who is looking for an easy to follow blueprint to get started or get unstuck when it comes to personal fitness. If you apply even half the principles Kris and AJ explain in the 4 Hour Fitness Formula program you’ll see changes in your body without having to spend an inordinate amount of time or money on a personal trainer or gym membership.
You can definitely burn fat, tone up and get into shape with the 4 Hour Fitness Formula. It won’t be as easy as it might sound from the ‘pitch’ – no new fitness program is every easy – but if you’re not ready to commit the time or money to investing in a quality personal trainer this could be something you might consider buying.